Why Didn’t My Home Sell?

I’ve been having conversations with frustrated sellers. Sellers frustrated because the home they listed last year “expired” without a sale. And each of those frustrated sellers wants to know:

Why didn’t my home sell in 2017?

This is the question many homeowners ask themselves, and it’s what they ask me.

It’s worthwhile to talk about it here….

Inventory is low. The market is strong.  You have a great house. You dream of where you will go next. You put your house on the market and…it doesn’t sell.


I can’t immediately be sure, but these are questions to consider:

When did you put your house on the market?

Timing can be everything. There are ebbs and flows to the housing market. If you put your house on the market during the “ebb” your house may have gotten lost in a market of higher inventory and lower market activity.

What was your competition?

Every house will either sell itself or help sell the neighbor’s house. How did your house stack up against the competition? Did your house appear to be a good value or did it give the impression another home was a steal?

How was your house presented?

Did you see your house online? How were the photos? Did your house attract the attention it deserved? The online presentation of a house is critical. More than 90% of homebuyers are searching online. Professional photography is a must in today’s market, a picture is worth a 1,000 words…did your photos “say” all the right things?

Was your house market ready?

No house is perfect. Every buyer is going to want to make some changes to a house when they buy to make it their own, but the key is to have your house “ready” enough the changes can be at the buyer’s leisure not mandatory before they even move in.

The reason for a house not selling can be found in the answer to at least one of those questions.

I’m having conversations with frustrated sellers because they still have a desire to move. But most of the folks I’ve been talking to are hesitant to try it again. They’re not sure they have it in them to put up with showings, to hope their home will sell, to dream about where they’ll go next.

And I get it. Having hopes dashed, it’s not easy to hope again.

I am the finder of silver linings and I’ll tell you what I tell them. Because there is a silver lining, there is good news.

The good news??

It’s not your first trip to the rodeo, you have experience now. You’ve experienced the market first hand and know more today than you did the first time you attempted to sell. You can consider the factors that prevented a sale with more clarity and adjust accordingly.

This time you’ll be ready like you weren’t ready before.

This time you’ll have the house ready for the spring market and the timing will be just right. This time you’ll consider the competition and commit to beating it, this time the photos will be beautiful and this time the house will be ready because you’ll have all those staging things done.

This time you’ll get everything right.


The Amy Curtis Group works with a simple equation: Homes well prepared for the market + Packaged Beautifully + Priced appropriately + Presented to the Widest Audience possible EQUALS  A home sold for the highest price the market will bear.

If you’re frustrated your home hasn’t sold in the past, let us put our math to work for you! Give us a holler.

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