Word Wednesday: Couch



a piece of furniture for seating from two to four people, typically in the form of a bench with a back, sometimes having an armrest at one or each end, and partly or wholly upholstered and often fitted with springs, tailored cushions, skirts, etc,; sofa.

I’ve been showing a bunch of houses these past few weeks, several have been vacant. And when showing these vacant houses there’s been a question that’s come up again and again and again. Not, “What would my payment be on this property?” Not, “What are the taxes and assessments?” Not even “Why are they selling?” The pressing real estate question when showing these several vacant houses???

“Where do you put the couch?” Couch placement, that’s the question.

And I get it, sometimes it’s hard to visualize where you’d put your furniture in a property with no furniture. Empty rooms almost appear smaller, they don’t appear large enough to hold all the furniture they will eventually, inevitably contain.

I attend these showings with my property listings in hand, taxes, assessments, room dimensions, days on market, I can answer those questions easily. But “Where do you put the couch?” I’ll make some suggestions, but, I don’t know for sure.

I move my couch around in my own house because I’m not sure where my couch should go.

So when my buyer clients ask…”Where do you put the couch?” I make suggestions but I have no definitive answers.

There’s decorating advice…

The general decorating rule of thumb says the couch should face the focal point. According to decorators placing the couch in front of the window or across from the window or in front of the fireplace are options as well.

When you’re buying the house you can put your couch pretty much anywhere you want to. It’s your couch and your house.

But when you’re selling your house it’s a different story.  When you’re selling your house think moving out not cozying in, think staging not decorating.

Staging rules are different than decorating rules. And as it pertains to “Where do you put the couch?” it’s all about “the shot.” The shot that will be the photograph of the room.


In staging terms it’s called “sightline” and it’s your eyes view of a room. For staging purposes, it’s best to have an unobstructed sightline, where everything in the room is in view.

Sometimes placement of the couch is counter to decorating advice. A couch in a sunroom would surely be placed to face the view of the yard out the windows, but the “shot” and the sightline are improved with the couch in front of the window.


When you’re selling your house consider the shot; consider the photograph being taken. The couch should be placed where it will best create a beautiful photo and show off the features and focal points of the room.


I’m not sure where the couch should go in the homes my clients’ view.  When they buy the house they may have to rearrange their couch like I do mine. But when it comes to the couch in the room of the house that will soon be for sale?? Think staging not decorating. Consider the sightline, check the shot. “Where do you put the couch?” You’ll know the answer.


The Amy Curtis Group can offer suggestions on staging your home. Still, we think it’s best that our clients receive professional staging advice. It’s why we provide our clients with a complimentary staging evaluation by Julea Joseph with Reinventing Space. If you’re thinking about moving give us a holler, we’ll show you all the best “shots.”



Word Wednesday: Service


What’s your service?

There are seventeen definitions in the dictionary under the word service.


I read the definitions.  Smooshed all together, they seem to express a doing of something or a being of something for others.

I attempted to write on it, but couldn’t put it all together…had to talk it through instead.

Thoughts on service…



and then my phone rang so the video is split in two….




That’s what I got.

The Amy Curtis Group is committed to service. Give us a holler.

Why Didn’t My Home Sell?

I’ve been having conversations with frustrated sellers. Sellers frustrated because the home they listed last year “expired” without a sale. And each of those frustrated sellers wants to know:

Why didn’t my home sell in 2017?

This is the question many homeowners ask themselves, and it’s what they ask me.

It’s worthwhile to talk about it here….

Inventory is low. The market is strong.  You have a great house. You dream of where you will go next. You put your house on the market and…it doesn’t sell.


I can’t immediately be sure, but these are questions to consider:

When did you put your house on the market?

Timing can be everything. There are ebbs and flows to the housing market. If you put your house on the market during the “ebb” your house may have gotten lost in a market of higher inventory and lower market activity.

What was your competition?

Every house will either sell itself or help sell the neighbor’s house. How did your house stack up against the competition? Did your house appear to be a good value or did it give the impression another home was a steal?

How was your house presented?

Did you see your house online? How were the photos? Did your house attract the attention it deserved? The online presentation of a house is critical. More than 90% of homebuyers are searching online. Professional photography is a must in today’s market, a picture is worth a 1,000 words…did your photos “say” all the right things?

Was your house market ready?

No house is perfect. Every buyer is going to want to make some changes to a house when they buy to make it their own, but the key is to have your house “ready” enough the changes can be at the buyer’s leisure not mandatory before they even move in.

The reason for a house not selling can be found in the answer to at least one of those questions.

I’m having conversations with frustrated sellers because they still have a desire to move. But most of the folks I’ve been talking to are hesitant to try it again. They’re not sure they have it in them to put up with showings, to hope their home will sell, to dream about where they’ll go next.

And I get it. Having hopes dashed, it’s not easy to hope again.

I am the finder of silver linings and I’ll tell you what I tell them. Because there is a silver lining, there is good news.

The good news??

It’s not your first trip to the rodeo, you have experience now. You’ve experienced the market first hand and know more today than you did the first time you attempted to sell. You can consider the factors that prevented a sale with more clarity and adjust accordingly.

This time you’ll be ready like you weren’t ready before.

This time you’ll have the house ready for the spring market and the timing will be just right. This time you’ll consider the competition and commit to beating it, this time the photos will be beautiful and this time the house will be ready because you’ll have all those staging things done.

This time you’ll get everything right.


The Amy Curtis Group works with a simple equation: Homes well prepared for the market + Packaged Beautifully + Priced appropriately + Presented to the Widest Audience possible EQUALS  A home sold for the highest price the market will bear.

If you’re frustrated your home hasn’t sold in the past, let us put our math to work for you! Give us a holler.