I’ve had a conversion of sorts. Nothing road to Damascus like, nothing quite that dramatic or life changing, but a conversion nonetheless. A conversion that does have an impact on the work that I do in helping clients sell their homes.
It’s home staging. I’m a recent home staging convert. A new believer.
Home staging has been around for years. Statistics show that staged homes sell quicker and for more money than homes that are not staged. A quick google search provides an avalanche of statistics, information and evidence of the benefits of home staging, and yet, I remained unconvinced. I remained uncompelled to embrace home staging and incorporate it into my services to sellers.
Why? How could this be?
I’d always thought there was something a little disingenuous about “staging” a home. The connotation of the word…stage…as in “stage” a play, or “stage” a crime. Stage is a performance, it’s not real life, it’s not the real thing. Something about the sound of it always made me think of it as an attempt to pull the wool over a buyer’s eyes, and the idea of that just never sat well with me.
And too, “staging” sounds like a big production, a big expensive production and who wants to get involved in that? When someone has decided to sell their home, they’re kind of done with their house. If there’s time and money to be spent, most sellers would rather spend it on the next house, the new house, not the house they’re trying to get rid of. So, staging as a production just never made sense to me either.
But I’ve changed my mind, I’m a believer.
It’s happened gradually and over time. It’s happened because of the homes I’ve seen and sold. It’s happened because of the homes I’ve seen that never seem to sell. It’s happened because I’ve found a really good home stager. It’s happened because I’ve seen up close and in person the difference staging can make.
In practice, staging needn’t be a big production. In practice, there is no pulling the wool over the buyers eyes. Home staging is simply the last important step in preparing a home for the market, because staging is the process through which a house is separated from its seller and introduced to its new owner. The “staged” home is a home in the midst of its “conversion.” A staged home allows the buyer to become a “believer” that they’ve found their just right for them home.
Home staging…I’m a believer…Are you? I welcome your thoughts.