My last post was my “confession” of faith in the benefits of home staging. I am a believer. But I have my limits…
Have you seen the clever Ace Hardware purple paint commercial?? The one where the woman is searching for the perfect shade of purple? Here it is…
Got it? There’s purple…and then there’s purrrrple.
This may lose something in the translation, but I think you’ll follow…
There are degrees of purple…from the basic purple to the more dramatic purrrrple. And guess what? When it comes to staging a home for the market, there’s staging…and then there’s staaaaging. I’m a believer in the basic purple sort of staging.
Let me explain.
It was just this time of year three years ago and I was listing a home. When I met with my clients they told me they had already contacted a home stager and were working on their “staging” list. I thought it might be a good idea….until they told me what the stager had instructed them to do: Repaint the house (inside and out), replace all light fixtures, repave the driveway, relandscape the exterior, replace the garage door, buy “art” and rent furniture. We were in the midst of a rapidly depreciating market and the stager had made recommendations that would have cost thousands of dollars and would have taken precious weeks of market time to complete. And this for an already cute as button house with a gorgeous remodeled kitchen on a large beautifully landscaped lot. The house was already highly saleable, in a desirable location and the sellers were reasonable on price.
Kinda like purrrrple…this was staaaaging.
I suppose if money were no object and there was nothing but time and a seller could rest assured that they’d get back every dime spent, sellers would staaaage. They would just go ahead and remodel kitchens and baths, they’d tear up carpet and lay hardwood floors in their place, they’d paint the whole house in the latest shades of cream and beige, they’d remove all their knick knacks and art and drop a small fortune at Pier 1 to replace it all, they’d call contractors and landscapers. But let’s get real.
Why go with purrrrple when purple will do?
Purple staging is demphasizing seller decor and highlighting the home’s space and features. Purple staging is rearranging furniture for better flow, it’s pulling pieces from some rooms to areas or rooms that need to be given a purpose, it’s tidying up closets and packing away personal items. Sometimes it includes jazzing up the bedding in the master bedroom, maybe replacing a light fixture or two or purchasing a statement piece of art or accessory that can be used or enjoyed in the sellers next home. But most of all, purple staging is realistic. Purple staging shouldn’t take more than a couple of hundred dollars or a week to complete. And though it’s not staaaaging, purple staging can still make a world of difference in the presentation of a home.
With spring market underway, time is precious…purple staging will do!
So yeah…I’m a believer. A purple staging believer.
I welcome your thoughts.