Maggie has been cutting and coloring (yep it’s a must) my hair for the last eight years. Maggie is good at what she does. She gives a really good haircut, and when it comes to color, she’s the bomb. Maggie is a stylist at a pretty exclusive, pretty pricey, salon in my hometown, Orland Park. I think there are probably a bunch of really good stylists there. I could probably go to any one of them and be happy with my haircut and color. I’d expect that they would know what they were doing, expect that they were up to date on the latest trends and products and styles. But I choose Maggie. Getting your haircut is a personal thing, you expose alot of yourself sitting in that chair. It’s a vulnerable place to be. In that chair, you express your doubts about your appearance, your hopes for a good outcome…and when you’re in the middle of your appointment and the dye has been applied and your hair is just sort of sticking out all over and you look incredibly ridiculous…well, you wouldn’t want just anyone to see you like that! I choose Maggie. She knows what she’s doing, she does a good job but I choose Maggie because I trust her, I feel comfortable with her, she suits me. She might not be the right stylist for everyone, but she’s the right one for me.
I’d approach hiring an agent in much the same way.
The criteria for a hair stylist is obviously different from that of a real estate agent. The “knows what they are doing” in real estate includes thorough market knowledge, tech savvy, marketing and negotiation skills. A good company with strong market and internet presence is a good thing too. And when you’re hiring an agent, you should expect that. But once the criteria is met, comfortable is important. Trust and the right fit is important. Just as sitting in the stylists chair with your hair sticking out all over the place, buying or selling a home is a vulnerable and personal place to be. It’s about your finances, life decisions, all your personal stuff. You’re not going to want just anyone in on all of that! So find the agent that’s the right fit for you. The agent you feel comfortable with, the agent you trust…hey…maybe even the agent you wouldn’t be embarrassed to run into at your next hair coloring appointment!
I’m off to a listing appointment…wonder if I will be the right fit for them.